Watch Fast-action at Full Speed

Your fast-paced movies, sports and games have never looked clearer thanks to Motionflow™ 240Hz refresh rate. Our most advanced motion processing technology to date delivers an unbelievably smooth, crisp and fluid picture.

Endless Entertainment

Enjoy free, premium on-demand entertainment directly to your HDTV. Using your in-home broadband connection and BRAVIA HDTV remote control, you can access online content from an ever-growing list of providers including Amazon Video On Demand, YouTube™, Sports Illustrated, Sony Pictures, Sony Music, Slacker and Epicurious.com.

Personalize Your Viewing Experience

Stay in touch with the world and access the latest news, weather, sports, entertainment and more at the touch of a button with BRAVIA Internet Widgets. These small application widgets are located on TV's display and can be positioned to your liking.

Incredible Full HD Picture Quality

From the moment you turn on this XBR9, you'll notice a sharper, more vibrant picture. With BRAVIA Engine™ 3 fully digital video processor, this TV produces breathtaking picture quality with reduced visual noise, enhanced color and overall image detail even on 1080p sources such as Blu-ray Disc™ players.

Multi-room Entertainment

Share your memories with friends and family in the comfort of your living room instead of crowding around your PC. This XBR9 offers DLNA® support for photos, music and videos, which allows you to enjoy content stored on your DLNA devices on your TV without leaving the couch.

Color Us Green

From exceeding ENERGY STAR® 3.0 requirements to creating eco-friendly features, Sony continues to build smarter, energy-efficient TVs for a better tomorrow. Additionally, for more than a decade, Sony has promoted the use of recycled plastics and has reused over 16,000 tons of plastic per year since 2006.



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